No Centralized Information
Students had to cross-reference dozens of sources university sites, forums, agents to piece together basic facts like fees, eligibility, and placement records.
Case Study
Pickademy
A custom-built university and course discovery platform that helps students search, compare, and get AI-guided recommendations for colleges and courses worldwide, backed by an in-app AI assistant that replaces guesswork with personalized guidance.
Project Summary
Pickademy approached Tibicle to build a platform that could replace scattered, generic information sources with one dedicated destination for university and course discovery.
Before Pickademy, students researching higher education options had to piece together information across dozens of disconnected websites, forums, and consultants, with no reliable way to compare institutions side-by-side or get guidance tailored to their own profile.
Tibicle designed and developed Pickademy across web and mobile, combining a searchable university/course database, an AI assistant, and comparison tools into a single guided discovery experience.
The Challenges
Replacing Scattered Research with Guided, AI-Backed Discovery
Choosing the right university or course is one of the biggest decisions a student makes, but the tools available to make that decision haven't kept up.
No Way to Compare Options Side-by-Side
Without a structured comparison tool, weighing one university against another meant manually tracking details across browser tabs and notes.
No Personalized Guidance
Generic search results didn't account for a student's specific interests, budget, or eligibility, leaving them to filter through irrelevant options.
Disconnected Application Journey
Moving from research to shortlisting to application involved separate tools with no continuity, increasing drop-off at every step.
No Direct Channel for Institutions
Universities and colleges had no lightweight way to reach interested students directly or promote programs to a relevant audience.
Low Engagement, High Bounce
Static listing pages gave students no reason to return, so most left after a single search instead of continuing their research on the platform.
Our Solution
Tibicle built Pickademy as a complete discovery ecosystem, combining AI-guided search, rich institution profiles, and side-by-side comparison tools so students can go from "which university?" to a shortlist with confidence.
Picksy: AI Search Assistant
Rather than making students dig through filters and forums, Pickademy puts an AI assistant, Picksy, at the center of the experience. Students can ask Picksy natural questions, "engineering colleges under my budget," "which universities offer this course" and get relevant suggestions back instantly, on the home page, inside search, and within listings. Picksy carries context across the conversation, so recommendations sharpen as students share more about what they're looking for.
- Conversational search across universities, colleges, and courses
- Persistent chat history so students can pick up past research threads
- Context-aware suggestions based on stated interests and budget
- Embedded directly into home, search, and listing pages, no separate tool to open
- Reduces time spent filtering irrelevant results manually
Rich University & Course Profiles
A university's website rarely tells a student everything they need before committing years and tuition to a decision. Pickademy solves this with structured, standardized profile pages for every institution and course covering the details that actually drive decisions, not just marketing copy. Campus infrastructure, admission steps, fee breakdowns, and placement outcomes all live in one consistent format, making it easy to evaluate any listing at a glance.
- Standardized profile layout across every university, college, and course
- Campus & infrastructure details, academic programs, and admission process in one view
- Transparent fee structure and course-specific eligibility criteria
- Placement rates, top recruiters, and notable alumni surfaced upfront
- Consistent structure makes cross-institution research faster and more reliable
Course Compare
Weighing two or three shortlisted universities used to mean juggling browser tabs. Pickademy replaces that with a dedicated compare tool: students add institutions to a comparison list and get a single side-by-side table covering the factors that actually matter, fees, placement rate, scholarships, and more, so the strongest option becomes obvious rather than something they have to reconstruct manually.
- Add any university or course directly to a comparison list while browsing
- Side-by-side table covering fees, duration, placement rate, and top recruiters
- Compare scholarships, accreditation, and campus facilities in one view
- Persist and revisit comparisons without rebuilding them from scratch
- Removes manual cross-referencing from the shortlisting process
Favourites & Personalized Search History
Research rarely happens in one sitting, so Pickademy is built to pick up where a student left off. Favourited universities and courses stay saved for later review, and search history keeps prior queries accessible, so returning to the platform means continuing research instead of starting over. It's a small feature with outsized impact on return visits and completed applications.
- Save universities and courses to a dedicated favourites list
- Persistent search history for quick access to past queries
- Easy add/remove from favourites directly within listings
- Reduces re-searching and supports multi-session research
- Encourages repeat visits instead of one-off drop-off
Advertise With Us Institution Outreach
Universities and colleges previously had no direct, lightweight way to reach students actively researching their options. Pickademy adds an "Advertise With Us" channel where institutions can submit inquiries to get featured, turning the platform into a two-sided marketplace rather than a one-directional listing site.
- Dedicated inquiry form for institutions to request placement/promotion
- Sponsored placements surfaced on the home page for relevant audiences
- Gives institutions a direct line to interested, in-market students
- Creates a monetizable channel alongside the core discovery product
- Keeps promotional content clearly separated from organic listings
How We Deliver
Bringing Pickademy to life meant turning the client's vision for an AI-guided, comparison-first discovery platform into a working product across web and mobile. Here's how we structured that journey from first requirement to final release.
Our development process for Pickademy was structured to keep pace with the project's scope, from Requirements Analysis through Delivery and Release, while working closely with the client to meet the 3-month timeline. Every stage, from Wireframe Design to End-to-End Testing, was tailored to build a seamless discovery experience across web and mobile. Even after launch, our Support & Maintenance services continue to ensure Pickademy runs reliably as its university, course, and user base grows.
Outcomes Delivered
Outcomes Description: Since launching, Pickademy has seen measurable gains in student engagement, research efficiency, and institution outreach, proof that guided discovery beats scattered search.
40%
Faster Shortlisting
Cut the average time students take to shortlist a university, thanks to AI-guided search and side-by-side comparison.
2.5x
Increase in Return Visits
Persistent favourites and search history brought students back to continue research instead of starting over.
3
Avg. Universities Compared per Session
The Course Compare tool let students evaluate multiple institutions side-by-side in a single sitting.
50+
Institution Inquiries in Q1
The Advertise With Us channel gave universities and colleges a direct line to in-market students.
Tech Stack
Pickademy is built on a modern web stack using Vue.js for a fast, reactive front-end experience across university listings, comparisons, and the Picksy AI assistant, with Node.js powering the backend, API logic, and real-time data handling to keep search and recommendations fast as the platform's course and user base scales.
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Email
tea@tibicle.com
Phone
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